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The fun, practical podcast helping find solutions to everyday marketing problems.

May 8, 2019

How do you keep your audience coming back for more of your content? Clare, Sarah and Michele take a look at audience development – and get some tips and tricks from Luke Kintigh, who as head of publishing at Intel had a monthly audience of two million readers.


Luke Kintigh is about to move from Intel IQ to take up a new position as head of content distribution and social media at Autodesk, but you can still find him on Twitter.


Here are some resources the team mentioned during the episode:

Content Marketing Institute’s Benchmarks Report

Ann Handley’s newsletter.


And here is the team’s Toolbox recommendations:

Clare: Outgrow, a platform that lets you build assessments, quizzes and more

Sarah: Chorus Voices Podcast, three-part series on loneliness

Michele: Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test


Visit our website, Marketing Breakout is a production of Typeset and Mantis Research. Our producer is Dan Hatch.