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The fun, practical podcast helping find solutions to everyday marketing problems.

Apr 9, 2019

Sarah, Clare and Michele discuss how executives are a very different audience to other groups, and how they need to be treated differently.

Our guest this week is Roanne Neuwirth, from Bates, who has spent 20 years creating content for leaders at Fortune 500 companies.

 

Here are some resources the team mentioned during the episode:

PwC’s annual CEO survey.

Edelman thought leadership study.

 

And here are their Toolbox recommendations:

Clare: Rescue Time plugin for Chrome

Sarah: Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences by The Economist Group’s Marketing Unbound

Michele: Zoom Zoom extension for Google calendar, Calendly integration 

 

Visit our website, www.marketingbreakout.com. Email us your marketing problem at heythere@marketingbreakout.com.